Mar 15, 2022Member-onlyWhat exactly is a P.E.S.T.L.E. analysis?Demystifying the acronym and to use it in business and in life A strategy is necessary because the future is unpredictable. — Robert Waterman Good strategic thinking plays an essential role in a company’s success. Fortunately, there are many tools available to help guide the process, and one of the…Strategy4 min readStrategy4 min read
Mar 7, 2022Member-only10 Operating Principles For LifeLife can only be understood backwards, but it must be lived forwards. Life is too short not to learn from the mistakes of others. — Eleanor Roosevelt Given how complicated life is, it’s strange that it doesn’t come with an instruction manual. No wonder some people struggle to make the…Mental Models12 min readMental Models12 min read
Mar 4, 2022Member-onlyWhen the maintenance men finally saw the light.Problem solving in strange circumstances In the 1980’s, there was a great deal of concern about the erosion of the Lincoln Memorial. The maintenance staff were asked what they thought was the cause. They responded that the damage was due to a strong cleaning spray used to keep the masonry…Problem Solving2 min readProblem Solving2 min read
Mar 3, 2022Member-onlyThe 7 Different Types of IncomeMastering Personal Finance Don’t stay in bed, unless you can make money in bed. — George Burns There are many different ways to make a living. The most popular method by far is a job. But did you know there are six other ways to receive an income? This post…Money5 min readMoney5 min read
Oct 20, 2021Member-onlyThe Power of Product PlacementDon’t you just hate clicking on a video that you want to watch and having to wait those insanely long 6 seconds before you can ‘Skip Ad’? You’re not alone! Approximately 90% of us skip and/or ignore ‘pre-roll’ adverts. That’s why brands are putting their clever energy into product placement. …Marketing4 min readMarketing4 min read
Sep 29, 2021Member-onlyAbsolute Dynamite — Accidental inventionsAsciano Sobrero is a name you’re unlikely to have heard of. And yet his contribution to society was, if you’ll pardon the pun, explosive. He was born in Casale Monferrato Italy in 1812 and worked as a chemist. In the 1840s, whilst working in a laboratory in Paris, he invented…Nobel Peace Prize2 min readNobel Peace Prize2 min read
Sep 28, 2021Member-onlyThe Principles of User Interface DesignA bad UI is like an elephant in a room of blind people. — Vineet Raj Kapoor A user interface is a medium through which a human being interacts with a machine or computer. The goal of user interface design (or UI design) is to produce an interface that makes…UI Design4 min readUI Design4 min read
Sep 24, 2021How to become an expert in UX DesignDesign isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether. — Edward Tufte To be a great UX designer, you need to know a little about a wide range of topics. A bit about research methods…UX7 min readUX7 min read
Sep 23, 2021Brand purpose that actually means somethingWhich company has the following as their Brand Purpose? Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s…Brand Purpose3 min readBrand Purpose3 min read
Sep 22, 2021How to become an expert in Behavioural EconomicsWhat does it take to become an expert? The short answer is a combination of theory backed up by a lot of practice. 10,000 hours to be exact if you believe Malcolm Gladwell. Sadly, there don’t seem to be any shortcuts. You’ve got to do the work to earn the…Behavioral Economics2 min readBehavioral Economics2 min read
