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During the course of the Second World War, an enormous number of bombs were dropped by both sides.

To give you some idea of how many, the US and British Forces alone released 2.7 million tons over Europe.

These bombs were carried to their destination by large and heavily armed aircraft like the Avro Lancaster and Handley Page Halifax.

Due to their size, they were slow and difficult to manoeuvre, making them vulnerable to enemy fighters. So, to avoid being shot down easily, they flew high over their targets.

As a result, they were not particularly accurate — so poor was their aim that less than 1% of their bombs found their target. …

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Ah….personal finance.

Something hard to get excited about but something we all need to know about

Learning to manage your money well sets the foundation for a fulfilled life because it gives you options.

Ok, so having money is no guarantee that you’ll be happy but not having enough is sure to make you sad.

Some of us were fortunate enough to receive a financial education from a family member when we were younger, and these kind instructors deserve a medal.

For the rest of us, there’s the day you realise that you have likely been neglecting your finances.

Welcome to your financial awakening! …

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For it is in giving that we receive.

— St. Francis of Assisi

’Tis the season of giving (and receiving).

The ritual of gifting has become so deeply embedded within our society that we no longer question exactly why we partake in it so enthusiastically.

The latter half of the year revolves almost entirely around the build-up to the busiest shopping days. Getting through the gauntlet, starting Black Friday and ending Christmas Eve, without an empty wallet is a nigh-on impossible task.

Whether it be the pressure of finding the perfect joke gift for the office Secret Santa, or one that truly says ‘I know you’ for our most dear, gifting is the shadow that hangs over the end of the year. …

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Gratitude is the fairest blossom which springs from the soul.’

— Henry Ward Beecher

We are all interested in being the happiest version of ourselves, and practising gratitude is a useful exercise in the pursuit of this worthy goal.

It helps us to maintain a more balanced outlook on life by counteracting our natural tendency to dwell on the negative.

In other words, instead of focusing on what we don’t have or what isn’t going so well, it encourages us to focus on the positive aspects.

One way to achieve this is to keep a gratitude journa l which acts as a written record of positive events you can draw upon when you need a mood boost. …

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Project management is an important role that requires a broad skillset.

Not only do you need to be an excellent communicator, people organiser, and a gifted manager of time and money, you also need to be good at anticipating when and where things might go wrong.

So how do you develop a knack for predicting project snags?

A lot of this comes from experience, but even the most seasoned project managers can benefit from carrying out a project ‘pre-mortem.’

Devised by the psychologist Gary Klein, it’s a thought exercise designed to identify errors that could occur with a project before you start any significant work on it. …

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We all want to be our “best self”, professionally 💼 and personally 🏡.

But, the desire to be your “best self” should not be a desire for who you wish you could be, but who you are when you’re performing at your best.

And, if you want to perform at your best, you need to understand the factors that get you there.

This is your blueprint of creative reinvention. 💭

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‘The brands that will thrive in the coming years are the ones that have a purpose beyond profit.’

— Richard Branson

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Goodvertising. What does it mean? Well, the clue’s in the neologism:


Good. Advertising.

The wordplay is intentional and, when you think about it, makes a lot of sense.

It was coined by Thomas Kolster, an adman turned marketing & sustainability expert and author, to name a movement oriented around using marketing to show that doing good for the world is good for business.

Goodness begets goodness, essentially.

Advertising is a social experiment that for the most part has gone wrong.

— Thomas Kolster

With the world beginning to move towards a more conscious consumerism, it is more important than ever to understand the benefits of having a clear company purpose — an ethos that drives your brand identity. …

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Marketing is a branch of economics.

— Philip Kotler

Why do so many people view marketing as a cost, as opposed to a source of value creation?

Mainstream economics assumes that human behaviour occurs on prompt of perfect information, stable preferences and perfect trust, independent of context or circumstances.

Unfortunately, this assumption is not only incorrect, but it creates a parallel world in which marketing does not need to exist. If only it were as easy as to make a product, sit back and wait. ⏯

As that isn’t the world we live in, marketing is still necessary, even if the economists view it as a ‘necessary evil’ rather than a necessary opportunity.

Since economics and engineering dominate the modern business sphere (and they tend to have an inherent dislike for marketing), marketeers are starting at a disadvantage. Economists want to minimize the cost and engineers want to ‘win’ business through the merit of the product, not the marketing. …

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If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

— Antoine de Saint-Exupery

Having an idea and a clear vision for what you want to achieve is the first step on your journey to success.

So what’s the difference between the two?

The idea is essentially the things you are going to do, they tend to be short term biased, and are objective based.

People can generally understand ideas easily, there are also a lot of them around so it’s hard to build a business just on an idea as your differentiator (approx 30% of the world now count themselves in the idea driven creative class). …

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