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Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.

— Edward Tufte

To be a great UX designer, you need to know a little about a wide range of topics.

A bit about research methods…

One of the most famous Amazonian species is the blue morpho butterfly.

Blue Morpho Butterfly

It is remarkable not only for its size (with a wing span of up to 20 centimetres) but also its eye-catching colour. It’s so bright it looks like someone has altered it in Photoshop.

The strange thing is…

If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

— Antoine de Saint-Exupery

Idea vs Vision

Having an idea and a clear vision for what you want to…


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