How storytelling increased the value of an eBay item by 6395%

2 min readJul 10, 2018

A wonderful study illustrating the power of storytelling.

Stories are the most powerful tools at our disposal. Good stories move us emotionally and make us susceptible to buying or doing things we might not otherwise have done.

In 2006, New York Times Magazine journalist Rob Walker set out to determine if storytelling was the most…


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