First off, the industry is never getting back to ‘normal’.

We’re in a new normal because of three major factors:

  • The pandemic.
  • A ‘dramatically heightened emphasis on social issues’ and daily demonstrations.
  • Extreme political and social opinion polarisation.

The marketing world has new core values.

These are to be:

  • Fast: keeping up with the changes in the industry and what your audience wants has never been more important. 💨
  • Nimble: adapt or die. Especially in turbulent times such as these.
  • Flexible: allowing for change in working life/ styles for staff, what we offer to clients and for ourselves to fit into the new normal.
  • Cost-effective: every dollar saved in a world heading into a recession always pays dividends. There is a need to do more with less. 🤑

‘People will always find more ways to create their own niches.’

Change is often a good thing and we are more likely to emerge with a stronger industry. It can be reinvigorating and evoke a better situation than before.

  • Smarts: remember smarts is not equal to your IQ. 🧠
  • Talent: recognise where your natural propensity lies — try things that you’re good at. 💥
  • Passion: think about what gets you up in the morning and do more of that. 🔥
  • Curiosity: we learn through trial and error so remember to keep learning (psst…go to 42courses.com) 🔎
  • Experience: if you’re young (or not) and you can’t find a job in what you want to do, make your own experience. 👏

What will the ‘back to work’ world be like?

Large corporations such as Twitter, Shopify, Slack, Amazon and Facebook have said that people don’t have to go back into work if they don’t want to.

What you do is more important than what you say.

Communication/Marketing in a crisis should have these 3 key features:

  • Honesty
  • Originality
  • Specificity

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