PIXAR’s 22 Rules of Storytelling

A helpful list for becoming a better storyteller from the world’s animation experts.

Storytelling is mankind’s perennial sales tool. If you can tell a good story you can sell anyone almost anything. Here we learn some top tips from the world’s animation experts.

It doesn’t matter whether it’s a business idea, a political vision or a toothbrush; if you’ve got a good tale to go with it success is surely coming your way.

If you’re not confident in your storytelling abilities, the good news is that it’s easy to become better at it.

One way to do so is to learn from established and respected storytellers.

Like Pixar for example.

Back in 1986, Steve Jobs bought the computer graphics division of Lucasfilm Ltd and rebranded it. Coined by employees Aly Ray, Loren Carpenter and Rodney Stock, Pixar is a made-up Spanish word meaning “to make pictures.”

Jobs instinctively saw the future potential of animated movies using the technology and he was right; the studio would go on to make some of the world’s most favourite movies that had the ability to transcend audiences of all ages.

Key to Pixar’s success has been it’s passionate belief and utmost dedication to the art of storytelling.