Rory Sutherland: Marketing as the Science of Exceptions — 42courses.com

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Why do so many people view marketing as a cost, as opposed to a source of value creation?

Mainstream economics assumes that human behaviour occurs on prompt of perfect information, stable preferences and perfect trust, independent of context or circumstances.

Marketing is the science of knowing what economists are wrong about.

Subtracting what they’re right about is the basis of marketing.

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