The Blueprint of a Creative Reinvention (TBWA\Chiat\Day New York) —

We all want to be our “best self”, professionally 💼 and personally 🏡.

But, the desire to be your “best self” should not be a desire for who you wish you could be, but who you are when you’re performing at your best.

And, if you want to perform at your best, you need to understand the factors that get you there.

This is your blueprint of creative reinvention. 💭

It is comprised of 6 ways of working and 3 values.

The 1st way of working is to listen and lean in. 👂

The more us creatives shut up a little bit, the bigger creative rewards for the agency later.

— Chris Beresford-Hill

2nd is small teams, not the infantry.

Aligning with this is the 3rd way, working with urgency.

The 4th is teaching by doing. 🎓

We’re not a teacher’s hospital; we are an emergency room.

— Chris Beresford-Hill

5th is working flat.

Finally, at 6th is to partner up.

Onto the 3 values.

1st: The creative product is all of our responsibility.

2nd: Be tough on the work, be kind to each other.

3rd: Take care of each other, and everything else takes care of itself.

If you focus on your team and the people around you, you will raise the bar everywhere.

— Chris Beresford-Hill

(The information in this post was taken from Nancy Reyes and Chris Beresford-Hill’s talk on The Blueprint of Creative Reinvention for Lions Live 2020.)

Originally published at on October 20, 2020.

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