The Evolution of Storytelling
Whilst the technology used to tell them has evolved over time, at the core, stories have remained the same.
Stories have been around as long as Homo sapiens has walked the earth.
In fact, prior to written language, it was the only way information was passed down from generation to generation.
The earliest stories were told using cave paintings. They mainly focused on passing down hunting or foraging advice and even used fire light as an early form of animation.
For many thousands of years, storytelling technology evolved at a slow pace; cavemen began to introduce simple sign language and then progressed to telling stories with their voices.
Then, in around 3000 B.C., it all changed when a clever lot known as the Sumerians invented writing.
This meant that stories could finally be written down. No longer were they reliant on the limitations of human memory. Nevertheless, the information remained privy to a select few because the method for recording words was extraordinarily time consuming and therefore not easy to reproduce.
Not too shabby a legacy!
Another smart Greek chap called Aristotle wrote his famous treatise on the art of writing Poetics in around 335 B.C. This is the earliest recognised attempt to codify the art of storytelling.
Flash forward to the Middle Ages, and troubadours would use music to tell stories to the illiterate population. They would travel from region to region gathering the most interesting stories to share.
In around 1440, Johannes Gutenberg’s invented the printing press which represented a watershed moment as it allowed for stories to be spread with greater ease. Storytelling suddenly became available to the masses.
In the 16th Century, Shakespeare’s plays allowed for large crowds of people, both literate and illiterate, to enjoy his stories as thrilling live performances.
A couple of hundred years later, something called the Industrial Revolution led to the invention of new storytelling devices in the form of radio and film. Being able to see and hear stories in these mediums became an even faster and more successful way of spreading them that the written word.
The end of WW2 signalled the golden age of television. Now brands could tell their stories to people in their homes in the form of advertising.
In the 1990s, the internet started to take off. Suddenly, anyone could tell their story through new mediums like blogs, YouTube, facebook, podcasts, online magazines and so on and so forth.
Today, there are more ways to tell stories than ever before. But it is important to remember that what makes for a good story is the same today as it ever was.