The Halo Effect vs. The Horn Effect

1 min readJul 3, 2018

How one aspect of something can easily cloud our overall opinion.

The Halo Effect is a well known cognitive bias.

It occurs when we judge someone, something or someplace as being wholly positive based on a single, favourable aspect.

For example, physically attractive people are perceived to be smarter, funnier and more likeable than less attractive…


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