The Power of Product Placement
Don’t you just hate clicking on a video that you want to watch and having to wait those insanely long 6 seconds before you can ‘Skip Ad’?
You’re not alone!
Approximately 90% of us skip and/or ignore ‘pre-roll’ adverts.
That’s why brands are putting their clever energy into product placement.
The power of a discretely placed product in a series or movie can do wonders.
The most recent example is Vans sneakers and Squid Game.