The Power of Product Placement

4 min readOct 20, 2021

Don’t you just hate clicking on a video that you want to watch and having to wait those insanely long 6 seconds before you can ‘Skip Ad’?

You’re not alone!

Approximately 90% of us skip and/or ignore ‘pre-roll’ adverts.

That’s why brands are putting their clever energy into product placement.

The power of a discretely placed product in a series or movie can do wonders.

The most recent example is Vans sneakers and Squid Game.


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