The Power of Product Placement

Don’t you just hate clicking on a video that you want to watch and having to wait those insanely long 6 seconds before you can ‘Skip Ad’?

You’re not alone!

Approximately 90% of us skip and/or ignore ‘pre-roll’ adverts.

That’s why brands are putting their clever energy into product placement.

The power of a discretely placed product in a series or movie can do wonders.

The most recent example is Vans sneakers and Squid Game.

Squid Game Product Placement

Netflix’s most watched show ever (over 111 million views in its first month of airing, beating previous chart topper, Bridgerton, which had 82 million debut month views) reached number one in 90 countries, including the American and British markets.

So, that’s not a bad show to get your products front and centre, gaining massive attention/awareness.

The characters clothing has become the latest must-have.

The white slip-on Vans sneakers worn by Squid Game characters have experienced a monstrous 7,800% rise in sales in the last month.

Non-Vans-branded white slip-ons in general have also seen a 97% rise in search volume.