What exactly is a P.E.S.T.L.E. analysis?

4 min readMar 15, 2022

Demystifying the acronym and to use it in business and in life

A strategy is necessary because the future is unpredictable.

— Robert Waterman

Good strategic thinking plays an essential role in a company’s success.

Fortunately, there are many tools available to help guide the process, and one of the most well known is…


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