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Don’t you just hate clicking on a video that you want to watch and having to wait those insanely long 6 seconds before you can ‘Skip Ad’?

You’re not alone!

Approximately 90% of us skip and/or ignore ‘pre-roll’ adverts.

That’s why brands are putting their clever energy into product placement.


Asciano Sobrero is a name you’re unlikely to have heard of.

And yet his contribution to society was, if you’ll pardon the pun, explosive.

He was born in Casale Monferrato Italy in 1812 and worked as a chemist. In the 1840s, whilst working in a laboratory in Paris, he invented…


A bad UI is like an elephant in a room of blind people.

— Vineet Raj Kapoor

A user interface is a medium through which a human being interacts with a machine or computer.

The goal of user interface design (or UI design) is to produce an interface that makes…


Design isn’t crafting a beautiful, textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.

— Edward Tufte

To be a great UX designer, you need to know a little about a wide range of topics.

A bit about research methods…


Which company has the following as their Brand Purpose?

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. …


What does it take to become an expert?

The short answer is a combination of theory backed up by a lot of practice. 10,000 hours to be exact if you believe Malcolm Gladwell.

Sadly, there don’t seem to be any shortcuts. …


One of the most famous Amazonian species is the blue morpho butterfly.

Blue Morpho Butterfly

It is remarkable not only for its size (with a wing span of up to 20 centimetres) but also its eye-catching colour. It’s so bright it looks like someone has altered it in Photoshop.

The strange thing is…


If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

— Antoine de Saint-Exupery

Idea vs Vision

Having an idea and a clear vision for what you want to…


The art of being happy lies in the power of extracting happiness from common things.

— Henry Ward Beecher

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

— Hans Hofmann

Thanks to a fantastic innovation called the Internet, there is a wealth of…


The week of March 1st-5th 2021 saw the digital talks of leaders in the creative community for Cannes Lions’ Lions Live.

Many of the speakers were women, and in honour of this year’s International Women’s Day we thought we would collate our favourite quotes.

(With such an impressive roster of…

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